The legend of alarm clocks that began in 1918
In 1918, LOUIS SCHWAB launched the first LEVTOI mechanical alarm clock, which quickly became popular worldwide with its excellent stability and precision craftsmanship, becoming a landmark work of the Swiss watchmaking industry in the canton of Jura.
A hundred years later, Leford has expanded from a single alarm clock to a complete product line, incorporating the classic mechanical alarm clock spirit into modern timepieces. Every Le Ford product continues the founder's ultimate pursuit of reliability and precision - crisp alarms, solid movements, and steady designs, accompanying countless people to start every morning.
After four generations of inheritance, the Leford series remains the best footnote to the brand's commitment to inheritance and eternal innovation.
Choose LEVTOI

Choose LEVTOI
In 1918, the LEVTOI mechanical alarm clock became famous for its stability and reliability. Today, a hundred years later, the Le Ford series watches continue this commitment to precision and durability, which is a contemporary interpretation of this spirit
The watch features a sun patterned dial with inlaid hour markers, presenting a delicate gradient of light and shadow as light passes by, creating a steady yet hidden hierarchy. The watch case has been polished multiple times, with sharp lines, and can be worn with adhesive clothing.
From the morning alarm clock to the ticking on the wrist - the Le Ford series pays tribute to the time legend that began in 1918 under the name of a wristwatch.



The 316L stainless steel case undergoes multiple polishing processes - first using wire drawing technology to outline a matte texture, and then applying polishing at the edges. When light passes through, it refracts a restrained luster between brightness and darkness. The slight downward curvature of the watch ears, after repeated debugging, ensures that they fit the wrist of different thicknesses, even if worn for a long time, without feeling burdened.
The matched stainless steel watch chain adopts a folding buckle design, which can be easily and quickly released with one click. Each link edge of the watch chain is chamfered and polished to avoid scratching the skin; The inner side is presented with wire drawing technology, reducing the visibility of minor scratches in daily wear.
The logo engraved on the watch buckle is clear and restrained, and the opening and closing damping has been adjusted to prevent looseness, shaking, and effortless pressing. There is also a leather strap to choose from, selected from high-quality calf leather, with a breathable lining that remains dry and comfortable to wear all day long.
The watch is equipped with a SW200-1 mechanical movement produced by the Swiss Sellita factory, set with 26 gemstones and a power reserve of up to 41 hours. The back pass design adds extraordinary charm to the watch.
The back through design allows every bite of the gear to be fully visible, showcasing the beauty of mechanics.
Every LOUIS SCHWAB watch comes with a five-year international warranty service. From the movement to the case, from assembly to inspection, the precision standards of Swiss manufacturing run through the entire process.
We safeguard your wrist watch with the credit of a century old family. Let time be our shared witness.
Deep temperament, steady and simple sun patterned dial, paired with inlaid hour markers, allowing for delicate gradient light and shadow to be observed from different angles, simple yet not simple.
Every Le Ford product continues the founder's ultimate pursuit of reliability and precision - crisp alarms, solid movements, and steady designs, accompanying countless people to start every morning. After four generations of inheritance, the Leford series remains the best footnote to the brand's commitment to inheritance and eternal innovation.



















